37 East 7th Street, NYC
Showing posts with label ILevel art installation. Show all posts


Tour our East Village Studio Space

A few weeks ago we had the honor of sitting down with the wonderful folks at Manhattan Sideways, a site dedicated to uncovering and sharing the unique restaurants, boutiques, galleries and studios tucked away along the city’s side streets.

We spoke with Betsy, the site’s editor, about how our owner, David Kassel, founded his business in the 1980s after working at the Guggenheim and noticing an art-purchasing frenzy that lead him to the revelation that perhaps, like the museums, all of these fine art collectors needed someone to hang their art for them as well.

We told her about the growth of our business, and how after bouncing around to a few tucked-away office spaces over the years, our team finally settled into 37 E 7th street, into a first-floor space that now also serves as our studio and a representation of the expansion of the business into both an art installer and an art curator.

If you haven’t been to our new space yet, especially if you’re a longtime client we often talk to over the phone, we implore you to come in and check it out! We’ve got work from our favorite local artists (including many of our staff), rotating exhibitions, and collections for purchase, plus a comfortable seating area where we can pore over the details of your next project.

Here are a few of Betsy’s photos of the space in the meantime.


ilevel art installation east village studio

ilevel east village studio

It’s also definitely worth mentioning that we love the site’s mission to support the city’s thousands of small businesses, and if you haven’t checked it out yet, Manhattan Sideways is a must-read even for New Yorkers who have been in the city for decades, since so much is constantly changing in different New York neighborhoods.

And if you’re curious, you can read the whole Manhattan Sideways profile on ILevel, here.


ILevel Installation: Wall-to-Wall Artwork

As far as gallery walls go, this next project was larger and more unique than most. The client had a collection of pink “tiles,” that they wanted hung across the length of two intersecting walls. Luckily for us, the wall-to-wall artwork was actually made of cardboard, something that simplified the process a bit.

The challenge, then, came not in the installing, but in the arranging. Because the tiles had such a linear, geometric design, we wanted the arrangement to be neat and deliberate. Which meant carefully laying out and rearranging the collection until we had just the right setup. To further emphasize the geometry of the arrangement, each tile has the exact amount of space surrounding it. 

  wall to wall art

Need help hanging pictures, art, cardboard tiles on your walls? Get in touch with ILevel at info@ilevel.biz, or visit our studio space at 37 E. 7th St. in Manhattan.


ILevel’s Gallery Wall for Jill Kargman Featured in Vogue

It’s always exciting to see our work in print, but especially when it’s a project we adore and a publication we hold on a pedestal. Such was the case last week when a gallery wall we worked on with actress Jill Kargman, star of Bravo’s hilarious comedy Odd Mom Out, popped up on Vogue.com.

To the unfamiliar, Odd Mom Out is a parody of momlife in Manhattan, and Jill stars as the foil to the blonde-hair, juice cleansing, soul-cycling set. The character is based on Jill’s own life, and her TV apartment is losley based on her real space on Third Avenue. Jill’s aesthetic is what you’d expect from the wry actress: it’s party eclectic, a bit dark, uniquely sophisticated, and as chic as can be. While Jill certainly had a vision for her space, she also enlisted the help of her longtime friend and interior designer Lauren Geddes Duff.

The wall, in Jill’s living room, was mostly made up of art she’d collected over the years, with personal touches throw in. Among the pieces on the wall: a sketch of the wedding dress Karl Lagerfeld designed for her wedding (Jill’s father is a former president of Chanel), a Damian Hirst skull, and a shadow box filled with a stack of laser-cut 100-dollar bills. The gallery wall is a true showstopper and the focal point of the room, both because of its size and the originality.

To see more of the space, visit Vogue.com. For help creating your own version of Jill’s gorgeous gallery wall, get in touch with ILevel, or stop  by our studio space at 37 E. 7th Street  in Manhattan.