212.477.4319
37 East 7th Street, NYC
info@ilevel.biz

05-30-2018

ILevel at the Kips Bay Decorator Show House

In case you missed it, here’s a chance to see ILevel’s work in six rooms at the Kips Bay Decorator Show House. This annual event brings together top design talent under one roof to benefit the Kips Bay Boys and Girls Club. ILevel provides professional art installation services for the designers who create these gorgeous spaces. Here are some of the designers with whom ILevel was pleased to collaborate this year.

Philip Mitchell Design created this comfortably luxurious sitting room. The focal point blue velvet sofa and surrounding chairs feature 26 pillows in 26 different patterns. We couldn’t get enough of the details in this room, including a collection of glass paperweights, brass candlesticks, and one of our favorite features, an upholstered deer head with antlers. ILevel hung 36 pieces of art on the walls including an early 60s photograph of Lee Radziwill looking as if she fully inhabits this room.

 

 

 

 

 

 

 

 

 

 

Jamie Drake and Caleb Anderson created this gold toned living room with adjacent bar. Mix a drink, take a seat in the coveted corner of the wrap around sofa, and contemplate the fabulous draped chandelier. 

 

 

 

 

 

 

 

 

 

 

For Alessandra Branca’s breezy sitting room, ILevel installed a photograph of a Rhode Island beach by Tina Barney. This photograph works like a window in this room. I feel like I’m in a summer house gazing at my beach view.

 

 

 

 

 

 

 

 

 

 

Here’s a glimpse of David Netto’s living room, “Cherry Bitters,” with distinctive tobacco-colored walls, white wrapped books, modern furniture and pops of color.

 

 

 

 

 

 

 

 

 

 

ILevel installed this collection of hand carved wooden canes in an alcove of Stefan Steil’s room.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Brian del Toro designed this peaceful, feminine bedroom using an antique screen as inspiration for his color palette of green and taupe with accents of pink, blush, and rose.

For assistance with making your house a show house, call ILevel for professional art installation services at 212.477.4319 or email info@ILevel.biz.

First 4 photos: Emily Andrews for The New York Times. Additional image credits Quintessance blog.

 

05-30-2018

Five Reasons You Should Hire Artists To Hang Your Pictures

“ILevel has the manpower to hang your art collection and the brainpower to chat about it over tea.”  The Franklin Report

Since the beginning 25 years ago, ILevel founder David Kassel has hired only visual artists to work on his top notch team of professional picture hangers. Many evenings and weekends you’ll find ILevel art installers in their studios engaged with their medium, whether it’s sculpture, painting, photography, drawing, printmaking, or collage. How does this practice give ILevel an edge among New York City professional art installation companies? When I surveyed our designer/installers, I heard five reasons you should hire artists to hang your pictures:

We Are Visual Thinkers: We’re those people you think of as having “an eye.” We have perspective and opinions about how artwork should be displayed and viewed. We’re passionate about art and design, and we’re always thinking visually. We have an understanding of color and composition that is sometimes different than an interior designer/decorator’s. “I’m asked all the time about what frame color would work with a certain piece, or in a certain room. To answer these questions I draw on my art education and talk about things like color harmonies and disharmonies.” 

David Stern, photographs

We Know What We’re Handling: As artists, we have a unique perspective regarding the meaning, history, and lineage of the objects we handle. “We can intelligently talk your ear off about most of the art that we see on our projects.” We also understand how pieces are constructed, so we’re aware of the strengths and weaknesses of materials and how to handle and install them safely. ‘How did the artist do this?’ comes up frequently in conversation with clients.

We Are Creative Problem Solvers: Yes, we engage in activities that are typically thought of as creative, like painting and drawing. And importantly, when it comes to art installation, we’re creative thinkers and problem solvers, too. The most rewarding projects are those that provide a challenge and require us to devise an innovative way to solve an installation problem.

Jack Stadtlander, photographs

We Care About What We’re Handling: We have a deep appreciation for other artists’ work. We understand the amount of time, creativity, and dedication that goes into each and every piece. And we treat each piece like we made it ourselves.

Art is Our Life: Our interest in art has been lifelong.Clients seem to appreciate that I have an MFA. The educational component, which represents an investment of time and money, seems to help them understand why I’m there doing what I’m doing, and shows that art isn’t simply an interest but a life pursuit.” 

The benefits of having artists install your artwork is summed up beautifully in this quote from one of ILevel’s clients:

“ILevel did a spectacular job installing my artwork. Everyone who has seen it has raved about their work. What they did for me was to teach me, very subtly, how to look at art. I saw my collection in an entirely new light. This was a totally unexpected aspect of a very pleasant experience.” 

To make an appointment to have one of ILevel’s multi-talented staff members install your art, call 212.477.4319 or email info@ILevel.biz.

04-19-2018

ILevel Art Installation Projects – April Edition

There’s never a dull moment at ILevel (see proof below), and today we’re sharing photos of some of the most remarkable art installation projects we’ve completed this month. Our designer/installers are always up for challenges that require creative problem-solving, a designer’s eye, and meticulous technical expertise. Below are some examples of projects that highlight this rare combination of skills.

Chelsea Doors @ Ricco/Maresca Gallery

 

 

 

 

 

 

 

 

 

 

 

Earlier this month, ILevel installed the Chelsea Doors exhibit at Ricco/Maresca Gallery. The doors, which are white-washed, worn, and graffitied, are iconic objects because of the famous musicians, authors, and artists who lived behind them. ILevel suspended the large wooden doors from the ceiling by wire, giving the impression that you could knock and someone might answer. Salvaged by a former resident, the doors were auctioned on April 12th at Ricco/Maresca Gallery and some of the proceeds from the $400,000 sale went to City Harvest. The door to room 211 where Bob Dylan wrote Blonde on Blonde sold for a whopping $100,000. You can read more about the doors and this installation here

Stunning Stairwell Installation

 

 

 

 

 

 

 

 

 

Installing these four large pieces in this curved, multi-story stairway is one of those design/installation challenges that the men from ILevel live for. This job required design sense, technical skill, safe art handling techniques, and teamwork.

Eclectic Salon Arrangement

 

 

 

 

 

 

 

 

 

 

ILevel arranges and installs many salon walls in the course of a month, and many stand out as works of art themselves, walls you just can’t look away from. This arrangement includes something for everyone, from plates to antlers, and portraits to seascapes. The objects appear to having nothing in common with each other, but somehow when put together in this particular way, it works beautifully.

Blown Glass Mirrored Globe Installation for Drake/Anderson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This ILevel team hung a wall of blown glass mirrored globes in the model apartment at the Architectural Digest Design Show in March. Mirrored balls were once known as “butler balls” as they could be placed on a dining room sideboard to alert servers outside the room when service was required. Also known as gazing balls, these delicate globes are said to be the inspiration for glass baubles being used as Christmas tree decorations. This contemporary arrangement brings a merry, stylish feel to this room.

Sign Installation

And finally, proof that there really is never a dull moment in the life of a New York City professional art installation company. ILevel installed this sign in a corporate lobby.

Will your ILevel installation project will be featured next month? There’s only one way to find out. Call us for your next project at 212.477.4319 or email info@ilevel.biz.

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