37 East 7th Street, NYC
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Tour our East Village Studio Space

A few weeks ago we had the honor of sitting down with the wonderful folks at Manhattan Sideways, a site dedicated to uncovering and sharing the unique restaurants, boutiques, galleries and studios tucked away along the city’s side streets.

We spoke with Betsy, the site’s editor, about how our owner, David Kassel, founded his business in the 1980s after working at the Guggenheim and noticing an art-purchasing frenzy that lead him to the revelation that perhaps, like the museums, all of these fine art collectors needed someone to hang their art for them as well.

We told her about the growth of our business, and how after bouncing around to a few tucked-away office spaces over the years, our team finally settled into 37 E 7th street, into a first-floor space that now also serves as our studio and a representation of the expansion of the business into both an art installer and an art curator.

If you haven’t been to our new space yet, especially if you’re a longtime client we often talk to over the phone, we implore you to come in and check it out! We’ve got work from our favorite local artists (including many of our staff), rotating exhibitions, and collections for purchase, plus a comfortable seating area where we can pore over the details of your next project.

Here are a few of Betsy’s photos of the space in the meantime.


ilevel art installation east village studio

ilevel east village studio

It’s also definitely worth mentioning that we love the site’s mission to support the city’s thousands of small businesses, and if you haven’t checked it out yet, Manhattan Sideways is a must-read even for New Yorkers who have been in the city for decades, since so much is constantly changing in different New York neighborhoods.

And if you’re curious, you can read the whole Manhattan Sideways profile on ILevel, here.


ILevel’s Work in the September Issue of Architectural Digest

We’re excited to share that one of the most interesting projects we’ve worked on in the last few years was recently featured in the September issue of Architectural Digest. It was the two-story New York City brownstone of London transplant and hairstylist-to-the-fashionable Guido Palau, which we completed with well-known interior designer and architect Robert Passal. The home, as well as the client, were fabulous.

september issue of architectural digest 1

The goal with the project was to create something that felt elegant and modern, without feeling too contrived or “precious.” When Palau left England, he also left behind a design sensibility, wanting to swap out the minimalist style he had across the pond with something more personal, layered and comfortable. A collector, he had amassed art, décor, and a host of beautiful tchotchkes from his trips and travels, which he wanted to put on full display in his new home in New York.

Our role was to help Palau curate his art and mirrors in a way that naturally worked with Passal’s design.

In the living room, we hung multiple pieces of large art, including a Jeff Muhs painting installed above a sofa.

architectural digest 2

The guest room also features a mix of eye-catching works, including a Hendrik Kerstens portrait above the bed.

architectural digest 7 A gallery wall was created out of smaller pieces on a terrace.

architectural digest 6

Find the whole story in the September issue of Architectural Digest, and contact us for more information on  art installations like you see above.


Fathers’ Day Gift Idea: The ILevel Family Photo Wall

Father’s Day is coming up quick, and if you’re still in search of a  unique, personal gift that will show dad how much he’s appreciated, we’ve got an idea for you: The ILevel family photo wall. We’ll help you create a beautiful, professionally framed, one-of-a-kind showcase of your family’s favorite memories right in your own home–it’s a gift dad will enjoy year round.

A recent example of an ILevel family photo wall.

A recent example of an ILevel family photo wall.

The ILevel team will help you sort through all of your family photos—whether they’re in an album, on a disk or even on your cell phone—print and frame the best ones, and hang your new photos in an eye-catching arrangement in your home. You can either surprise dad with a finished wall, or let him in on the process of choosing the photos.

family photo wall

The best part? The wall can be added on to as your family grows and new memories are made, so you can start a tradition dad will look forward to every year.

For more information and to get started on your family photo wall, give us a call at 212.477.4319 or email info@ilevel.biz.